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For 10 days each fall, animals at the Royal Fair are stars. So, instead of celebrities dominating the covers of well-known entertainment magazines, we have animals. It’s a tongue-in-cheek way to make them top of mind and larger than life.

In the spirit of a town fair, handmade “missing animal posters” were posted throughout the city, inviting onlookers to come see the amazing animals.

Forget People Magazine. Hello Animals.
Vanity Fair becomes Royal Fair for the more serious competitive Horse Show component of the winter fair
Handmade “Have You Seen?” printouts were scattered on poles throughout the city