Campaign for the Pompeii exhibition at The Royal Ontario Museum

Conventional and out of the box creativity combined to captivate and reinforce the exhibition as a must-see attraction. A volcano erupting as a projection on The ROM’s facade captured the attention of passers-by and trended online throughout opening week.

Weather alerts, a chalk installation resembling an archaeological dig, Voken takeovers and die cut transit shelters were among other unique executions which captured interest.