Zuul
Royal Ontario Museum

A newly discovered and remarkably intact dinosaur fossil became a world premiere exhibition for the ROM. Illustrators and animators added life and interest to this 2.5-tonne creature.

To spark interest and show there’s a new dino in town, an oversized animal crate was placed outside the ROM. Passers-by triggered a motion detector, making the crate shake while a huge roar came from within. It worked nicely as a photo op shared by many on social feeds.