British Columbia has many of the best ski destinations in the world. With data acquisition as the key goal, we created an immersive contest via social media. The prize? An exclusive day at one of 13 resorts for the winner and 19 friends – a ski lovers dream. The results were incredible.

Plexiglass installations placed on Toronto’s waterfront, beaches, island and ferries transported a piece of Nova Scotia to the city.

Viewfinder installations on the island similarly made viewers double take as a scenic view of Nova Scotia replaced the city skyline.