Teletoon

To combat the perception of Teletoon being a cartoon channel for kids, we created campaigns for the network’s late night programming block, The Detour. Creative emphasized the more inappropriate content.

Teletoon’s Definitely Not For Kids colouring book was created by taking screen grabs from actual shows (finding them took a lot of TV binging, but that was entertaining) and transforming them into line drawings. The book was shrink-wrapped with a small box of crayons and handed out at movie theatres to young adults.