Ontario Toyota Dealers

Instead of a strictly retail FSI, we invited Toyota owners in Ontario to share their personal stories. Some were obtained socially, while others came from dealerships. I called the owners to interview them and construct short but sweet snippets to be featured.

The result added a human element and storytelling to what’s usually a somewhat cold catalogue of vehicle photos, features and pricing.

This client loved radio and I executed almost 90 spots in 3 years! Doug and Gino were the talented Toyota dealers featured as voice talent.

I wrote a radio campaign for each themed promotional event, averaging 6 spots per promotion. They were a ton of fun to write and record.